Saturday, October 17, 2009

Back from the Land of the Mouse





It's great to unplug once in awhile and see a magical world through the eyes of your child....


Just got back and thought this story was a beauty:



http://www.telegraph.co.uk/news/newstopics/howaboutthat/6341373/Ho-White-and-the-Seven-Dwarves-beer-advert-angers-Disney.html


Campaign creators The Foundry claimed the idea was to convince Australian drinkers that the fruit-flavoured beer was "anything but sweet".

However, the advertisement has reportedly angered Disney, the entertainment giant which licenses Snow White.

The Foundry said it had had "a little bit of contact" with Disney over the issue, according to Sydney's Daily Telegraph newspaper.

The Foundry's website had featured pictures of "Ho White" but links to the campaign appeared to have been disabled and the campaign's official website, anythingbutsweet.com, could not be accessed.

Australia's Food Week website speculated that this may be due to a copyright infringement.

Disney, which released the famous animated Snow White feature in 1937, was not immediately available for comment.

However, it is unlikely that the company, which runs the family-friendly Disney theme parks and is known for its cartoon feature films aimed at children, would agree to Snow White's image being used to sell beer.

No comments: